Mustad Competitors

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish. Our Commitment to Excellence at Pure Fishing: At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to: Empower Our Team: We foster a culture where every voice is valued and innovation thrives. Sustainability: We’re dedicated to preserving our waters and wildlife for future generations. Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers. Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.

Through constant innovation and inspired technical solutions, Mustang Survival strives to bolster performance, encourage exploration and inspire adventure in the marine environment. We are committed to the protection and enhancement of those who push themselves to extremes. Mustang Survival. Pushing the boundaries of performance and what is possible in marine safety for over 55 years.

Wright & McGill Co., founded in 1925, is a USA-based company and home to the only fish hook manufacturing facility in the United States. We proudly produce a range of fish hooks in Denver, Colorado, and offer a complete line of fishing products under the Eagle Claw, Lazer Sharp, TroKar, Shappell, and Wright & McGill brands. Our products are sold in retailers across the country and in over 50 countries worldwide. Our products are sold in retailers nation wide as well as in over 50 counties around the world.