Murray Allan Email
Director of Customer Strategy and Engagement @ Optima Partners
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Murray Allan Location
- London, England, GB
Murray Allan Work
- Director of Customer Strategy and Engagement @ (July 2022 - Present)
- Head of Marketing Technology Enablement @ (November 2021 - July 2022)
- Senior Consultant @ (October 2017 - November 2021)
- Consultant @ (June 2017 - October 2017)
- Consultant @ (October 2016 - June 2017)
- MBA @ (September 2015 - August 2016)
- Drilling Engineer @ (July 2012 - June 2015)
- Graduate Facade Engineer @ (August 2011 - July 2012)
- Engineering Intern @ (August 2006 - July 2007)
Murray Allan Education
- University of Edinburgh Business School
Master of Business Administration (specialism: Strategy)
2015-2016 - Loughborough University
Master’s Degree (MEng Civil Engineering)
2007-2011 - Erskine Stewart Melville 2000-2006
Murray Allan Skills
- Adobe Experience Platform (AEP)
- Artificial Intelligence (AI)
- Banking
- Braze
- Business Transformation
- CRM
- Campaign Management
- Change Management
- Compliance
- Consulting
- Contractors
- Customer Data
- Customer Decisioning
- Customer Engagement
- Customer Experience
- Customer Insight
- Customer Journey Analytics
- Customer Journeys
- Customer Lifecycle Management
- Customer Loyalty
- Customer Segmentation Strategy
- Data Analysis
- Data Privacy
- Decisioning
- Digital Marketing Transformation
- Digital Strategy
- Digital Transformation
- E-Commerce
- Email Marketing
- Engineering
- FinTech
- Financial Services
- General Data Protection Regulation (GDPR)
- Google Ads
- Google Analytics
- Leadership
- Management
- Marketing Analytics
- Marketing Automation
- Marketing Communications
- Marketing Operations
- Marketing Strategy
- Marketing Technology
- Marketing Transformation
- Microsoft Excel
- Microsoft Office
- Microsoft PowerPoint
- Mobile Marketing
- Next Best Action
- Pega Customer Decision Hub
- Personalization
- Presentation Skills
- Problem Solving
- Project Management
- ROI Optimization
- Stakeholder Management
- Teamwork
- Web Analytics
Murray Allan Summary
- Murray Allan, based in London, England, GB, is currently a Director of Customer Strategy and Engagement at Optima Partners. Murray Allan brings experience from previous roles at Optima Partners and Elixirr. Murray Allan holds a 2015 - 2016 Master of Business Administration in specialism: Strategy @ University of Edinburgh Business School. With a robust skill set that includes Adobe Experience Platform (AEP), Artificial Intelligence (AI), Banking, Braze, Business Transformation and more. Murray Allan has 1 emails on RocketReach.
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