A thriving community of information-hungry and engaged women, Mum Central's online audience of over 1.4 million women (20 to 65 years) provides a powerful platform for brands to communicate with a truly passionate and authentic audience. Our success lies in our credible and respected voice that speaks honestly to women about life as a parent. WE DO THINGS DIFFERENTLY... - Agile and innovative with the way we publish digital content - Responsive and committed to exceeding our customer’s expectations - Driven by our values, we are passionate about delivering exciting and interactive campaigns for both clients and our mums. - We nurture every post, every piece of content and guarantee success! - We remove the risk of a poor performing campaign. - We ensure we don’t just meet but exceed your KPIs!
| Website | https://mumcentral.com.au |
| Revenue | $6 million |
| Employees | 5 (4 on RocketReach) |
| Founded | 2011 |
| Address | PO Box 58, Brighton, South Australia 5048, AU |
| Phone | +61 419 842 061 |
| Technologies |
JavaScript
,
HTML
,
PHP
+28 more
(view full list)
|
| Industry | Advertising Services, Manufacturing General, Information Services (B2C), Manufacturing, Other Services (B2C Non-Financial) |
| Keywords | Parenting, Motherhood, Pregnancy, Baby, Toddler, Family, Children, Lifestyle, Community, Women, Parents, Family Life, Raising Children, Childcare, Education, Wellbeing, Health, Online Community |
| Competitors | Tinybeans, Bounty Mining Ltd, Kidspot.com.au, ProductReview.com.au, Mama Disrupt, Essential Baby, Mummy's Wish, Mum's Grapevine, Babylove, Kiddipedia- Where Parents Go For Their Answers +11 more (view full list) |
| SIC | SIC Code 39 Companies, SIC Code 394 Companies |
| NAICS | NAICS Code 3399 Companies, NAICS Code 33 Companies, NAICS Code 33993 Companies, NAICS Code 339 Companies |
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Mum Central Questions
The Mum Central annual revenue was $6 million in 2026.
Belinda Jennings is the Founder and Managing Editor of Mum Central.
4 people are employed at Mum Central.
Mum Central is based in Brighton, South Australia.
The NAICS codes for Mum Central are [3399, 33, 33993, 339].
The SIC codes for Mum Central are [39, 394].
Top Mum Central Employees
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Belinda Jennings
Founder and Managing Editor at Mum Central
Adelaide, SA, AU23 -
Alisha Lothringer
Social Media Manager at Mum Central
Perth, WA, AU -
Elaine Davies
National Sales Manager - Digital at Mum Central
Melbourne, VIC, AU13 -
Brigitte Frachea
Digital Account Manager at Mum Central
Melbourne, VIC, AU3
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