MultiStream Limited Information

MultiStream is an online media channel for broadcasters and viewers to engage with interactive content. Broadcasters can mash-up multiple file types together, be it: live video streams, on-demand videos, document types, presentations or images. These are then published to a customizable branded channel page. Viewers can then interact with this channel pages content. Either through the video itself, i.e. choosing preferred camera angles, or by using conventional methods like comments and social sharing. As MultiStream can integrate multiple media types viewers are more likely to stay engaged with this content for longer choosing media that is most appealing to them. This creates a lean-forward approach rather than a traditional lean-back approach seen within online media today. Ultimately this will lead to higher brand engagement for broadcasters and a more appealing presentation of content for viewers. “Our aim is to make online media more engaging & interactive.”