Multistorey Information

Multistorey have designed all elements of the store including identity, signage, shop-fit, marketing materials, website and packaging. Following on from and echoing the custom drawn typeface and logo, we designed a bold geometric pattern which became the literal foundation for the shop-fit - a handpainted tiled floor provides a grid within which the modular cubic display plinths are placed. The shop space has been designed to have high visual impact, whilst also providing a very functional framework to display a large cross section of products. To reflect the merchandise, quality of production has been key to the approach, from a hand painted sign and interiors, thermographically printed stationery and hand bound brochures to the custom made canvas carrier bags. Two years in, the online shop has become a big focus of the business, with an ongoing evolution of the website from its initial editorial style to a comprehensive product led e-commerce site.