Muchen E-commerce Ltd Information

MUCHEN is a global full-service distributor helping leading consumer electronics and emerging AI hardware brands scale across international markets. With proven global commercialization expertise, we scale AI glasses, AI wearables, smart home products, and next-generation consumer AI hardware through integrated B2B and B2C sales, local operations, logistics, after-sales support, and marketing. In 2025, MUCHEN generated USD 550 million in GMV, supported by 400+ employees, 100+ owned online stores, and 3,000+ B2B partners across more than 100 markets. Our purpose is to connect innovative AI hardware with global markets and power sustainable sales growth.