mtl Information

PR and Marketing for the Sustainable Visitor Economy. "mtl works with destinations, hospitality and tourism brands building a visitor economy that lasts. Sustainable – commercially, culturally and environmentally. We help brands stand out when everyone else sounds the same. Clear proposition, distinct personality. Campaigns that cut through. We specialise in PR and content marketing for destinations, locations, hotels, attractions and experience brands operating in crowded markets. If you are not differentiated, you are discounted. We fix that. But attention is not enough. We shape positioning that aligns growth with long term value – local jobs, community support, heritage, environment. Because in tourism, reputation compounds or it collapses. From UK destinations to European tourism brands and Chinese organisations expanding into Western markets, we create stories that travel and messages that land. "mtl has led communications for start ups, SMEs, scale ups and global brands - both strategy and delivery. Founder Mark Terry-Lush brings lived sector experience for nearly three decades: - Chair of Visit Dean Wye, the official DMO for the Forest of Dean and Wye Valley. - Steering group member for the UNESCO Biosphere application. - Founder of HOOP – Hands Off Our Pubs – representing 500+ hospitality businesses. - Lecturer in tourism marketing and visitor experience. He understands policy, funding, sustainability frameworks, local authority politics and the commercial reality operators face every day. Awards include CIPR Best Campaign and Best Integrated Communications, CIM Best Use of Marketing, National Business Awards Marketing Excellence, and multiple regional business and digital awards. Hospitality and tourism are intertwined, they are an ecostem, not just a sector. If your growth strategy ignores that, it will not survive.