MSS - Multi Sponsored Studies Information

2015 Marks our 10th year of providing strategic guidance to brands across the globe. MSS places emphasis on solid research as the basis for the development of marketing programs targeted to Influencers who reside at the point of purchase, like: Bartenders, Pharmacists, Mechanics and Hairdressers. MSS provides the drivers of recommendation for your brand among those influencing the buyer at the point of purchase using affordable, multi-sponsored, ‘near custom’ global market research techniques and expertise in roughly 20 categories in over 50 countries. Our flagship studies include Adult Beverage Influencer Studies and Transportation Influencer Studies. Adult Beverage Influencer Studies MSS is the unrivaled leader in providing Influencer research in the adult beverages industry – among bartenders, wait staff, sommeliers and independent retailers. Virtually every significant spirits, beer and wine brand works with us. We deliver unique reporting through a multi-sponsored format that delivers prescriptive recommendations on how to optimize trade programming to drive recommendations for your brands on-premise and off-premise. In most cases, MSS holds up to six years of trend data on all brands in each study. Transportation Influencer Studies The MSS Transportation Studies will target influencers found in tire outlets, auto stores, quick lube establishments and more. Wherever parts for vehicles can be purchased, there is a person behind the counter recommending which ones consumers should buy. The marketer of these products will gain vast knowledge of these Influencers, the impact they have on consumer purchases, and what marketers can do to increase their share of product recommendations