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In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE First listed on the Paris Stock Exchange: July 1, 1999 Total revenues in 2025: 2,525 million euros Presence in 90 markets Full-time employees: ≃ 20,000 Clients around the world: + 5,000 6M+ authenticated, proprietary panelists Find out more about Ipsos at www.ipsos.com Follow us on X: @Ipsos Follow us on Bluesky: @IpsosGroup

Growth from Knowledge. For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.For more information, visitGfK.com.

CUSTOMER EXPERIENCE. OUR PASSION. We are proud to partner with multi-location businesses, providing a wide array of customer experience management solutions, analytics and reporting technology. Our solutions help our clients protect their brand reputation, delight customers and make more money. Solutions include customer experience surveys, mystery shopping, contact center services and social media review data integrated on one technology and analytics platform. Founded in 2005, Market Force has a growing global presence, with offices in the United States, Canada, United Kingdom, France and Spain. It serves over 350 clients that operate multi-location businesses, including major retailers, restaurants, grocery and convenience stores, financial institutions and entertainment.