MSP Analytics, Inc. Information

MSP Analytics provides a unique integrated approach to conducting and analyzing pharmaceutical research on markets throughout the world. Target Your Marketing and Sales Messages for Key Market Segments Discover the Best Launch Strategies Develop Effective Managed Care Strategies Create Effective Promotional Programs Evaluate Commercial Potential of Early-Stage Compounds MSP has distinguished itself in providing both discerning domestic and global Qualitative research and insightful Quantitative analyses to support key development and marketing decision-making Our Domestic and Global Qualitative studies often address issues such as: Unmet Needs/Opportunity Analysis Target Product Profile Development/Evaluation Support for ‘Go/No-Go’ Decision-Making Product Positioning Core Product Message Development Target Patient Type Identification and Prioritization KOL Perspectives Our Domestic and Global Quantitative studies often address: Market segmentation and structure to guide comprehensive marketing planning Perceptual mapping to identify market opportunities Discrete choice modeling for target product profile optimization and demand estimation Combined conjoint and choice modeling techniques for quantifying patient demographic or diagnostic variables that will drive future use of your product