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Mshop (formerly Martinshop) is the largest retailer within the Adult category in Sweden. With more than 30 years in operation Mshop offers a unique shopping experience across its channels; stores, catalogs and ecommerce. As the perception of the industry is rapidly changing both the basis as well as the objective for what is commercially marketable and sustainable is changing long term. Mshop strategy is therefor to strengthen its position as market leader and at the same time push the boundaries of what the category can brand can do. Always striving towards a larger main stream audience. As our manifest states FORGET ORDINARY SEX SHOPS... MSHOP IS MODERN / MATURE / DISCRETE / DEDICATED / STIMULATING / INSPIRING / EXCELLENT OUR TEAM IS HIGHLY QUALIFIED ENSURING A COMFORTABLE AND ENJOYABLE EXPERIENCE FOR YOU. MSHOP HAS BEEN IN BED WITH OVER 1 MILLION PEOPLE AND HAS BEEN TAKING YOUR PLEASURE SERIOUSLY SINCE 1984 SATISFACTION GUARANTEED Mshop is an exciting and dynamic place to pursue a career. With our fast expansion we are always looking for new talents. Would you like to be part of our team?

Mshop Questions

The Mshop annual revenue was $4 million in 2026.

9 people are employed at Mshop.

Mshop is based in Stockholm, Stockholm.

The NAICS codes for Mshop are [45, 459, 451].

The SIC codes for Mshop are [59, 594].

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