Ms Allure Information

Style. Sparkle. Confidence. Ms Allure is a proudly family-owned and operated Australian jewellery, handbag and fashion accessories company, with our headquarters and showroom based in Point Cook, Victoria. What began as a passion for beautiful, accessible accessories has grown into a thriving retail and wholesale business, serving customers and stockists across Australia and internationally. Our jewellery collections combine style, quality and sparkle, featuring a wide variety of materials including AAA and AAAAA cubic zirconia, Austrian crystal, Swarovski crystal, genuine gemstones, European glass and more. Our jewellery bases and finishes include stainless steel, sterling silver, titanium, rhodium plating and 18K gold plating. Our most-loved Unbreakable Collection is designed for everyday wear and crafted from high-quality stainless steel, finished in 18K gold or rhodium plating. The collection is tarnish-free, water-resistant and hypoallergenic — bringing together durability, quality and effortless style. We proudly stand behind our products, with all Ms Allure jewellery backed by our Lifetime Customer Satisfaction Warranty. As a family-run business, Ms Allure is about more than beautiful products. We’re about people, community and connection. From our customers and ambassadors to our growing team, we’ve built a positive and welcoming community at the heart of our brand. With a growing presence across retail, wholesale, e-commerce, live shopping, events and pop-ups, Ms Allure continues to expand throughout Australia and internationally. And we’re only getting started!