MrBug Information

Driven by sustainability, MrBug is an all-uk vertically integrated brand committed to providing the highest quality pet food that doesn't cost the earth. It all began with a chance encounter with an environmental nutritionist who opened our eyes to the shocking amounts of meat and soya that is being used to produce pet food. In fact, around a quarter of the impact of meat production comes from the pet-food industry alone. Launching in 2021, we therefore set out to revolutionise the way we treat our pets by designing pet food powered by eco-friendly and nutritionally rich insect protein.