Mountain Magic Competitors

Born in the mountains out of love for freeride skiing, our passion for adventure runs deep. We believe that freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, our purpose is simple. As for our products, they all enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance. Our Scandinavian heritage is ever-present, and our commitment to doing better things in a better way is our never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.

With a collection of courses, featuring six Jack Nicklaus Signature Golf Courses and an all-new, par-54 championship course, No. 7 at Desert Mountain, it's easy to understand why Desert Mountain Club is frequently recognized as golf’s finest.

Alta is a ski area in the western United States, located in the town of Alta in the Wasatch Mountains of Utah, in Salt Lake County. With a skiable area of 2,614 acres, Alta's base elevation is 8,530 ft and rises to 11,068 ft for a vertical gain of 2,538 ft.