Motival Information

Motival is a multifaceted analytics platform that uses behavioral analytics together with an algorithmic approach to quantitatively describe individual’s motivations. First developed in 2002, Motival has been successfully used across a diverse group of commercial fields. The platform currently supports product development, marketing, sales, strategy, and human resources solutions. We are excited to bring this platform to new markets, and bring value and growth to our clients. Platform Offerings: Product Development – Use customer behavioral attributes to identify product development opportunities and portfolio optimization Marketing – Quantify the consumer thought process in order to communicate the message in an impactful way Sales – Evaluate consumer needs to show them targeted products and services Strategy – Use consumer motivations to understand market dynamics and strategize accordingly HR – Quantify employee thought process to understand staff compatibility and map out employee career trajectory