Founded in 2014 by award-winning cameraman Rob Drewett & remote-control expert Andy Nancollis, MI has transformed how film, TV & live broadcasts are captured. What started as a passion project between two industry insiders has now evolved into a global leader of camera movement & stabilisation. The journey began with M-Series, a fully stabilised, remote-controlled dolly system. Initially embraced by the VR/360-degree filmmaking world, it allowed creators to move cameras through spaces in ways previously impossible – offering smoother & more precise control. But innovation rarely stops at one breakthrough. In 2019, AGITO became the world’s first modular, remote-controlled dolly system, built to work just as effortlessly on a studio track as it does across off-road terrain. It has since been used on many projects, from Planet Earth II to Chanel runway shoots, UEFA Champion’s League Finals & feature films like Marinette. Building on this success, MI has continued to enhance & expand the AGITO range. The latest evolution, AGITO Gen 2 offers improved control, smarter connectivity, sharper processing & increased flexibility – making it the most advanced system in its class. For DOPs demanding even great control over their shots, there’s AGITO Cine – a dedicated system for feature films & HETV filmmaking. Taking innovation further, the company introduced MagTrax, a magnetic tracking system that allows AGITO to follow a hidden path with absolute precision. Ideal for studio environments & live broadcasts, MagTrax removes the need for visible tracks, enabling complex camera moves while keeping sets clean and unobstructed. But what makes MI stand out isn’t just its tech – it's the people behind it. Drewett and Nancollis didn’t just create a product; they built a company that listens. Working closely with industry pros, they continuously refine their solutions to push the boundaries of what’s possible. Want to know more? Get in touch: info@motion-impossible.com
| Website | http://www.motion-impossible.com |
| Revenue | $5 million |
| Employees | 20 (20 on RocketReach) |
| Founded | 2014 |
| Phone | +44 1454 227436 |
| Technologies |
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| Industry | Movies and Sound Recording, Manufacturing General, Film Production, Electronic Equipment and Instruments, Manufacturing, Media and Entertainment, Other Commercial Products, Video, Mapping Services, Navigation and Mapping, Virtual Reality, Hardware, Software |
| Competitors | Blackmagic Design, ARRI, DJI, Freefly Systems, B&H Foto & Electronics Corp., KESSLER, Gudsen Technology Co., Ltd, Glidecam Industries, Inc., Steadicam, Hague Camera Supports +24 more (view full list) |
| SIC | SIC Code 38 Companies, SIC Code 386 Companies |
| NAICS | NAICS Code 33 Companies, NAICS Code 333 Companies |
Looking for a particular Motion Impossible employee's phone or email?
The Motion Impossible annual revenue was $5 million in 2026.
Rob Drewett is the CEO of Motion Impossible.
20 people are employed at Motion Impossible.
The NAICS codes for Motion Impossible are [33, 333].
The SIC codes for Motion Impossible are [38, 386].