Morgan Training Co., LLC Information

Morgan Training Co., LLC is a training and professional development company that specializes in helping technical organizations improve their bottom lines by increasing revenues, improving margins and decreasing miscellaneous costs associated with ineffective soft skills. Specifically, we provide training and consulting that is tailored to the particular challenges of technical professionals. Our typical clients have concern about the effectiveness of their… • ...business development personnel (sales engineers, account managers, etc.) in growing business (increasing close ratios, shortening sales cycles, increasing margins, building more robust pipelines, etc.) • ...technical professionals (application engineers, project managers, scientists, etc.) in dealing with customers and selling/persuasion situations (“selling” their ideas, presenting technical solutions, getting commitments, etc.) • ...technical professionals in communicating and interacting with colleagues, managers, subordinates, etc. (running productive meetings, getting buy-in, dealing with team dynamics, using email and phone best practices, getting commitments, etc.) This could include helping them… …sell and compete on value and solutions, as opposed to technical features, benefits and price …manage the “soft” issues (people, relationships, politics, etc.) that can trump the best technical solution …follow a selling/persuasion process that delivers consistent results …deliver concise and focused messages (“Tell it in 10 slides, not 40!) ...qualify sales opportunities better, so they're not wasting resources chasing low probabilities, but what might be exciting engineering challenges! (Increase close ratios!) A partial list of our clients, which represents a variety of technical industries, includes Bosch, Staubli, Akebono, Ricardo, Siemens, Honeywell, AZZ, Dassault Systemes, Boeing, AVL, Plantronics, Lawrence Livermore Nat'l Labs, and Gamma Technologies.