Monocle Research Information

Monocle is a strategy consultancy that focuses on accelerating growth by ensuring that your customers are truly at the heart of your business. We combine rigorous quantitative and qualitative market research methods with emerging technologies and sound business strategy to craft innovative brands, develop new products, and design engaging shopping experiences. Our diverse team of researchers, strategists and marketers has in-depth experience in over 20 industries in 12 countries but we specialize in the following high-emotion categories: • Technology • Luxury goods & services • Media & entertainment • Cannabis Beyond gut feel. More than just data. We tell the full story of your consumers. Some things we do: Consumer Knowledge • Identify, prioritize, and target your most valuable consumers • Elevate the shopping and usage experience for your consumers Strategy • Focus on what you do best by optimizing your core business activities • Shift and redefine your core business to be better positioned for the future Branding • Help increase consumer awareness and position (or re-position) your brand • Identify white space opportunities Product & Service Innovation • Rapid idea generation, testing, and prototyping • Optimize your product and service portfolio Advertising & Communications • Evaluate marketing materials and creative output • Build a robust marketing communications strategy