MoneySmart Group Technology Stack

AB Tasty is a SaaS solution that helps data-driven marketers to ease the process of A/B testing. Designed for e-commerce websites as well as media publishers and lead generation players, AB Tasty helps them to increase their sales and conversion rates through A/B testing. Their solution is innovative in simplifying to a maximum the implementation of all kind of tests (A/B tests, multivariate tests, split tests, funnel or multi-pages tests), making them accessible to all marketers, whatever their technical knowledge. Now autonomous and agile, they can quickly reiterate their tests to validate their optimization ideas and adopt a continuous improvement approach, based on figures statistically validated rather than hunches.

Google AdWords lets create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to their website.