Moneyball Information

Moneyball explores the intersection of sport, money, media and culture. We're an Australian sports media brand that pulls back the curtain on the business behind sport—unpacking the deals, decisions and dynamics shaping the games we love. Through our podcast, video and original content, we go beyond the headlines to ask the questions sports fans don't always get to hear answered. Why did that deal happen? Who really benefits? How does the business actually work? From media rights and sponsorship to club ownership, athlete brands, fan culture and the future of sport, we explore the stories that shape sport in Australia and around the world. You'll hear conversations with executives, athletes, journalists, broadcasters, marketers and the people making the biggest decisions in sport. Moneyball is fun, curious and unfiltered—made for sports insiders and for fans who want to understand how the game really works.