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Monetizely is a pricing strategy consultancy built by operators, not theorists. With 28+ years of combined experience in PM, PMM, and Pricing leadership at companies like Zoom, Twilio, LinkedIn, Squarespace, Medallia, and Microsoft, we bring deep product DNA to every engagement. We're the authors of Price to Scale and highly-rated instructors of a top course on SaaS, Agentic & AI Pricing Strategy & Monetization. We help software companies from Seed to post-IPO transform how they package, price, and monetize - whether that's launching new products, shifting pricing models, or optimizing price points across segments and geos. Our 5-step pricing transformation framework combines design thinking, rigorous market research (Van Westendorp, Conjoint, MaxDiff, qualitative validation), and a relentless focus on operationalization - because a pricing strategy that doesn't work with your GTM motion is just a slide deck. The results speak for themselves: 37% customer growth for a $4.4B video conferencing leader, 15-30% average deal size increases for a $40M ARR eCommerce SaaS, 9x customer base expansion for a Web3 security provider, and 2-3x higher willingness to pay validated for a $100M+ cybersecurity company.

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Ajit Ghuman is the Co-Founder of Monetizely.

9 people are employed at Monetizely.

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