We’re tarte – the original pioneer of high-performance naturals & one of the fastest-growing beauty brands in the U.S. Founded over 25 years ago by Maureen Kelly, tarte started with a bold belief: beauty should be cruelty-free, easy to use, packed with good-for-you ingredients, & actually work. No compromises. Ever.
Today, tarte is loved by a global community of tartelettes – from pros to everyday beauty lovers, including makeup artists, creators, celebrities, teachers, nurses, moms, students, & everyone in between. Every product is made without the icky stuff (like parabens, mineral oil, & phthalates) & powered by the best naturally derived ingredients Mother Nature has to offer. We’re proudly the #1 concealer & mascara brand in the U.S. You’ll find us in over 20 countries in store & online at tarte.com, shipping to more than 50 countries worldwide.
Our people come first — always. We’re a friendly, fun, fast-paced, & highly collaborative team where creativity thrives, individuality is celebrated, & big ideas are encouraged.
We offer people-first benefits for full-time employees, including:
Generous PTO & a robust holiday calendar kicking off 12/24 & returning in the New Year
Paid vacation, holidays, summer Fridays, birthdays off, & volunteer time
Medical, dental, & vision coverage, plus a 401(k) plan
Access to health & wellness programs
Makeup gratis (yes, really) & employee discounts on tarte.com
Team give-back initiatives & meaningful ways to connect beyond the day-to-day
Doing good is part of who we are. In 2017, we launched heart to tarte, our 501(c)(3) nonprofit supporting causes like anti-cyberbullying, environmental conservancy, animal rescue, disaster relief, & women’s & children’s health initiatives. We’re also deeply committed to responsible sourcing — including helping fund an all-female maracuja cooperative in the Rainforest.
At tarte, we’re not just building a beauty brand — we’re building a community fueled by purpose, passion, & positivity.
WE GREW OUT OF AN ACCLAIMED LA PHOTO STUDIO. LED BY FOUNDER AND PHOTOGRAPHER DAVIS FACTOR, THE ENERGY ON SET SHOWED NO SIGNS OF SLOWING DOWN — BUT TOUCHUPS ALWAYS KILLED THE VIBE — AND THE ORIGINAL SMOOTH & BLUR PRIMER WAS BORN.
TODAY, WE'RE THE #1 CRUELTY-FREE PRIMER BRAND IN THE US, AND WE GO BEYOND THE STUDIO TO CREATE LONG-LASTING, ALWAYS CRUELTY-FREE, PRIMER-POWERED FORMULAS, WHICH ARE DEVELOPED, TESTED, AND VETTED BY OUR HARD-WORKING CREW TO KEEP UP WITH YOU ALL DAY.
“EVERYTHING CARRIES OUT OF THE STUDIO INTO REALITY.” – DAVIS FACTOR, FOUNDER
The Power of Good
We believe every little choice we make has the power to create a big difference. As the creators of clean, natural makeup, we're here to help you take care of your skin, your beauty, and your sense of wellbeing through the little choices you make every day. To bring you make up that's full of what's good, and free of what harms. We also want to share a bigger sense of purpose that goes beyond makeup. A purpose that believes that the world is full of opportunity and free of limitations. That’s why we’re on a mission to help you, your community and the world around you feel the power of good.
New York, New York, US
Private
$801.5M Revenue
https://www.bareminerals.com/
1K Employees
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