Momadic Competitors

Munchkin is one of the most innovative and fast-growing consumer product companies in the world! With over 350 patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years! Founded in 1990, Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart and Amazon and has global distribution in over 50 countries. We are industry leaders in design and innovation with over 250 international product and brand design awards! We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal welfare have committed to animal conservation. In 2024, Munchkin was honored on Fast Company’s annual “Brands That Matter” list. Munchkin is a subsidiary of Why Brands, Inc., a new parent company for Munchkin and Curio Home Goods (“Curio”), focused on creating, incubating, and growing the next generation of consumer lifestyle brands. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design.

About Aden & Anais, Inc.: Headquartered in New York City with over 60 employees around the world, Aden & Anais, Inc. is a privately-held, global lifestyle baby care company comprised of two industry-leading brands, aden + anais™ and HALO®, each with a strong history of innovation and growth. Since being founded in 2006 by mother of four, Raegan Moya-Jones, aden + anais™ has been committed to developing modern baby must-haves designed with parents in mind, including signature products that combine comfort, assurance, versatility and expression through style to all. The award-winning collection includes a full range of multi-purpose swaddles, burpy bibs, dream blankets, sleeping bags, security blankets, nursery bedding, playtime, gear and more. The brand’s baby products feature a combination of hand-drawn print designs and licensed collections inspired by well-known children’s icons. aden + anais™ has sold more than 25 million swaddles in 65 countries worldwide. Products are sold at adenandanais.com and select retailers. The HALO® brand has a singular mission: Safe Sleep Made Easier™. Founded in 1994 by Bill Schmid, who began researching safe sleep habits following the tragic loss of his infant daughter to SIDS, HALO® is dedicated to developing products that make it easier for all parents to create a safe sleep environment for their children and that help raise continued awareness and education for how to achieve safer baby sleep. The HALO® portfolio includes the industry-leading and award-winning BassiNest® collection, the only bassinet that rotates and swivels 360° for the ultimate in convenience and safety, and the SleepSack® line of swaddles and wearable blankets, which is the No. 1 choice of U.S. hospitals, used in over 1,700 birth centers nationwide. HALO® products, which also feature original and licensed designs, are available across the U.S., and select items are also sold in Europe. Products are sold at halosleep.com and select retailers.

Love to Dream is a world leading, parent-endorsed range of baby and toddler sleepwear and sleep-solutions designed to empower modern dayfamilies to create healthy sleep-time routines for better, quality sleep that will set their baby up for today and tomorrow.We believe today’s little dreamers are the shapers of tomorrow and we exist to celebrate the power of sleep and dreams to brighten our world – one little dreamer at a time.