The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars: to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate-Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oreal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For information about the MMA please visit www.mmaglobal.com.
View Top Employees from Mobile Marketing AssociationWebsite | http://mmaglobal.com |
Revenue | $6.3 million |
Employees | 335 (335 on RocketReach) |
Founded | 2000 |
Address | 41 E 11th St Fl 11, New York City, New York 10003, US |
Phone | (646) 257-4515 |
Technologies |
JavaScript,
HTML,
PHP
+97 more
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Industry | Research, Membership Organizations, Mobile, Mobile Marketing, Marketing and Advertising, Organizations, Mobile Advertising, Market Research, Education, Forum |
Web Rank | 651992 |
Web Visits | 68860 |
Keywords | Filetype:Pdf "Member Directory" "Digital Marketing Manager" "Procter & Gamble", Merries Baby Diapers: Merries Babysitter Campaign, Mobile Marketing Association, Url Ứng Dụng Di Động Là Gì, 2010 Harris Interactive Apps |
Competitors | Methanol Institute, Mobile Ecosystem Forum, Mobile Entertainment Forum, Northwest Environmental Business Council, Society for Clinical Research Sites |
SIC | SIC Code 862 Companies, SIC Code 86 Companies |
NAICS | NAICS Code 813920 Companies, NAICS Code 81392 Companies, NAICS Code 813 Companies, NAICS Code 8139 Companies, NAICS Code 81 Companies |
Looking for a particular Mobile Marketing Association employee's phone or email?
The Mobile Marketing Association annual revenue was $6.3 million in 2024.
Mark Waechter is the Founder and Chairman of Mobile Marketing Association.
335 people are employed at Mobile Marketing Association.
Mobile Marketing Association is based in New York City, New York.
The NAICS codes for Mobile Marketing Association are [813920, 81392, 813, 8139, 81].
The SIC codes for Mobile Marketing Association are [862, 86].