MLR Consumer&Commerce Information

Many consumer brands are built around a customer they imagined. We help founders find the right customers. Then we help them tie the brand and every team to a promise they can keep, so the effort they are already putting in starts to pay off. We call it the imaginary customer. It comes in 3 forms: the wrong customer, the misunderstood customer, and the Frankenstein customer, stitched together from every team's targets until nobody is talking to the real person. The Promise Trifecta is how we fix it. Brand and customers must match first. The promise is where they meet. The organization is built to keep it. It starts with a 25-minute Imaginary Customer Call, with no obligation. From there: Trifecta Audit, Blueprint, Strategy, Build and Check-up, as a project, fractional or interim. We build it to run without us. For founders of desire-led consumer brands across Europe. Remote or on site.