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Life’s better when it’s a little less serious and a lot more delicious. That’s why Misfits was launched in 2020: to create candy-inspired protein for joy-seekers, chocolate lovers, and anyone who refuses to pick between flavor and fuel. Since then, we’ve expanded globally—from our UK roots to Europe, the US, and beyond—bringing high protein, indulgent taste, and unapologetic fun to snack aisles everywhere.

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Henry Sether is the Co-Founder and CEO of MISSFITS.

20 people are employed at MISSFITS.

MISSFITS is based in New York, New York.

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