There’s an essence of elegance and romance at the core of Mismo that’s difficult to replicate among contemporary luxury fashion brands. What began as a simple idea in 2003 to counterbalance the uninspired nylon briefcases and travel bags of the time has since blossomed into one of Scandinavia’s strongest accessories labels and a leader in the men’s luxury luggage market. From Mismo’s first collection in 2006 to today, partners Adam Alexander Bach and Rikke Overgaard have carefully considered every step along the way. Their combined vision for the brand is focused and direct, and in true entrepreneurial fashion they’ve found success using their own map instead of traveling a path dictated by tradition. With backgrounds in market economics and men’s tailoring, Adam and Rikke prove with each Mismo product that contemporary luxury design is possible without a regimented fashion design education. Instead, it’s their unique ability to manifest their memories and experiences into their designs that dictates the elegance and understatement of the brand’s product line. As a Danish brand of a Spanish name with bags manufactured in Turkey of supreme Italian fabrics, this continental element is one that touches every aspect of the company with purpose. Since their initial idea of the brand in 2003, Adam and Rikke have consciously ensured that every aspect of Mismo contributes to the whole. In the end, all of these elements combine beautifully to evoke a charming elegance that is distinctly Mismo’s own.
View Top Employees from MISMOWebsite | http://www.mismo.dk |
Revenue | $1 million |
Employees | 145 (40 on RocketReach) |
Founded | 2006 |
Address | Prags Blvd, Copenhagen 2300, DK |
Phone | (453) 834-3039 |
Technologies | |
Industry | Design Services, Flowers, Gifts & Specialty Stores, Retail |
Web Rank | 2 Million |
Keywords | Luxury Travel, Scandinavian Design, Luxury Goods |
SIC | SIC Code 594 Companies, SIC Code 59 Companies |
NAICS | NAICS Code 44832 Companies, NAICS Code 44 Companies, NAICS Code 448 Companies, NAICS Code 4483 Companies |
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The MISMO annual revenue was $1 million in 2024.
Adam Bach is the Co-Founder, Chief Executive Officer of MISMO.
40 people are employed at MISMO.
The NAICS codes for MISMO are [44832, 44, 448, 4483].
The SIC codes for MISMO are [594, 59].