Mirriad is the leader in virtual product placement and in-content advertising. Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in-content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Our vision is become a key source of revenue for the most progressive content producers and distributors worldwide, with a solution that unites superior viewing experiences and outstanding advertising impact. As the world’s largest content owners, producers and advertisers are faced with unprecedented pressure on their business models, Mirriad’s mission is to provide the most advanced advertising solution to the content industry that is easy to integrate, deploy and the new ad format can be used alone or combined with other media and is aligned with existing media trading.
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The Mirriad annual revenue was $18 million in 2026.
Lateef Mirza is the CTO of Mirriad.
44 people are employed at Mirriad.
Mirriad is based in London, England.
The NAICS codes for Mirriad are [541810, 5418, 54189, 54181, 541, 54].
The SIC codes for Mirriad are [731, 73, 738].