MIRL Information

MIRL – Made in Real Life began as the first decentralised fashion brand born in the metaverse, pioneering the FashionFi movement with designer NFTs, real-world wearables, and a creative DAO for global artists. Rooted in innovation and artistic empowerment, MIRL has since evolved beyond its blockchain origins to focus on M0NSTER, a fashion brand that celebrates authenticity, self-expression, and the fusion of technology with craftsmanship. Alongside Mirl Production House, we continue to push the boundaries of fashion, championing sustainability, ethical artistry, and forward-thinking design. At our core, we remain committed to fostering creative communities, redefining industry standards, and exploring phygital experiences that seamlessly merge the digital and physical worlds. As we move forward, MIRL retains the spirit of decentralised creativity, empowering designers to showcase their work across both realms while keeping the door open for future innovations in the metaverse.