2016 -
2018 AP Marketing Director and China Business Director @
2014 -
2018 AP Marketing Director, Performance Surfaces and Home Textile @
2011 -
2014 Regional Marketing Manager @
2008 -
2011 Senior Category Manager @
2006 -
2008 Team head of brand communication function in China @
2005 -
2006 Advertising Manager @
1999 -
2005 Senior Account Manager @
Miranda Chen Education
University of Maryland - Robert H. Smith School of Business
MBA (MBA)
2007
-
2009
上海外国语大学
LLB (International Commercial Law)
1995
-
1999
Miranda Chen Skills
Integrated Marketing
Advertising
Strategy
Marketing
Customer Insight
Public Relations
Product Development
Training
CRM
Management
Creative Strategy
Budgets
Data Analysis
Marketing Strategy
Cross-functional Team Leadership
Brand Management
Consumer Products
Digital Media
Social Media
Market Analysis
Brand Development
Leadership
Strategic Planning
Business Strategy
Digital Marketing
Retail
Sales
Merchandising
Entrepreneurship
整合市场营销
业务开发
营销战略
经营策略
市场情况调查
客户关系管理
管理人员
销售管理
谈判
人员发展
电子商务
化妆品
B2B
多渠道营销
Fast-Moving Consumer Goods (FMCG)
团队领导力
数字化战略
新媒体
分析技能
快消
时尚
Creative Direction
Market Planning
Account Management
Fast Moving Consumer Goods Fmcg
Cross Functional Team Leadership
Fast Moving Consumer Goods
产品发布
Miranda Chen Summary
Miranda Chen, based in Shanghai, China, is currently a Marketing and Corp Comm Director at Sateri. Miranda Chen brings experience from previous roles at Sateri, INVISTA and Rexam. Miranda Chen holds a 2007 - 2009 MBA in MBA @ University of Maryland - Robert H. Smith School of Business. With a robust skill set that includes Integrated Marketing, Advertising, Strategy, Marketing, Customer Insight and more. Miranda Chen has 2 emails on RocketReach.
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