MIO Competitors

Founded in 2000 in Amsterdam, Rituals is a global wellbeing brand and a brand for impact. We're not here to sell you beauty, we're here to make you feel good. As a Certified B Corp™, we are committed to creating positive impact for people and planet. We believe feeling good goes beyond beauty – true wellbeing comes from human connection, with each other and with nature. That belief is why we created 10% Profit for Impact, dedicating 10% of our annual net profit to causes that improve the wellbeing of people and planet. Because when we reconnect with (human) nature, we often rediscover calm, balance, and belonging. Today, Rituals has grown into a global brand, with 1,500+ boutiques and a presence in 112+ countries, as well as a growing footprint in travel retail, hospitality and wellbeing experiences. We create luxurious products for body and home, combining meaningful experiences with accessible moments of wellbeing. Our people are at the heart of Rituals. We are a diverse and international team united by a passion for our brand, our customers and our purpose. Discover our career opportunities and join us in making wellbeing an integral part of everyday life.

Founded in 1978, Aveda™ creates high performance, botanically-based products for beauty professionals and consumers—while continuously striving to conduct business in an environmentally sustainable manner. Headquartered in Blaine, Minnesota, Aveda manufactures innovative plant-based hair care, skin care, makeup and lifestyle products, available at retail in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries, as well as at www.aveda.com. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.

A story of success, an impulse for innovation, and a relentless pursuit of simple, high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil. As the pioneer of oil-infused haircare, our original Moroccanoil Treatment created the worldwide buzz on argan oil and paved the way for an extensive line of premium oil-infused haircare products to address the needs of all hair types. By popular demand, Moroccanoil has launched Moroccanoil Body™: luxurious, head-to-toe collections inspired by the sea, sand, breeze, and scents of the Mediterranean. Infused with argan oil, signature to the brand, these proprietary formulas leave skin nourished, naturally radiant, and irresistibly beautiful. Today, Moroccanoil is available in over 85 countries worldwide.