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We are a national specialty retailer with a market-leading position offering comprehensive product range and unparalleled level of service, at a very special time in many people’s lives, when advice and value are everything. Our vision - to be the most loved baby retailer for every family, everywhere Our core purpose - to support new and expectant parents in the early years of parenthood. Our Values - Being Passionate. Being Considerate. Being Honest. Being Positive. Being Focused. Being Bold. We work hard to create a safe and inclusive work environment, and most importantly, we're all about creating better experiences everyday – for our customers and for each other.

Our story begins in 2000 in a small shop front in Armadale, Victoria, where the founder of seed was inspired by the need for a one of a kind and compelling shopping experience that made children and their parents feel connected through great design. 18 years later, Seed is one of the most widely recognised Australian retailers of modern fashion and accessories. With apparel, jewellery and footwear added to the treasury of product, Seed remains a bastion of style and substance that effortlessly withstands the test of time. Monthly collections are comprised of high quality and beautifully designed product for newborns to children aged 10, a teen collection for girls aged 8-16 years and for women of every age. We pride ourselves in creating stores worthy of discussion. An aesthetic you aspire to, but that also inspires. Seed Heritage has ventured from its Australian roots towards Asia & New Zealand where there are currently 13 Seed Heritage stores with growing plans for expansion. Today the business includes over 280 retail stores globally and an online store of unimaginable experience. Feel at home, take the time and journey through our Seed Heritage. If you wish to be part of the journey go to www.seedheritage.com/careers to apply for a role with us.