Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing conceived to meet the growing demands of the discerning customer. We are a leading provider of technology products, services and solutions. With our stores spread across UAE, Bahrain, Oman & Egypt and Saudi Arabia we serve over 1 million customers every month. Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances and much more. Along with retail ,Sharaf DG is also into Energy , Franchise & B2B business. As of our workforce, our employees’ knowledge, passion and commitment are recognized through pay, benefits and rewards that are among the best in the industry. Our diversified team from 40 different nationalities have the passion to render the most unmatched & exceptional service experience to our customers.
In 1924, Arthur Rawdon Spinney, a British army officer stationed in Alexandria, Egypt, identified a need in the area for imported food products, planting the seed for what would later be one of the Middle East’s leading supermarket chains.
Spinneys’ Dubai story started in 1961, with our first supermarket opening in Al Nasr Square in 1962. At that time, it was known locally as ‘The Frozen Chicken’ – the only retailer to sell frozen chickens from a chiller van. Such innovation has remained. Spinneys enjoys a well-deserved reputation for forward-thinking, keeping pace with changes in cooking trends and the emergence of new products worldwide.
Today, Spinneys Dubai, owned by UAE national Mr Ali Albwardy, has built a strong name for supplying top quality produce and offering a high level of customer service. Yet food standards, safety and freshness have always been at the forefront of the company’s ethos – just one reason why the Spinneys brand is defined as ‘The fresher experience’.
In order to maintain customer satisfaction, Spinneys constantly monitors shopping trends and reacts quickly and effectively to customer suggestions and feedback. With in-store bakeries, butcheries and delicatessens, we’re able to deliver not only on the promise of freshness, but variety, too.
As well as supporting local food producers within the UAE, we have also developed an enviably comprehensive network of reputable suppliers around the world. These suppliers – our producers – help us to provide you with the freshest international products on the shelves every day.
Our in-store system is committed to ensuring a hygienic, controlled and safe environment in which every department is well-presented and welcoming with knowledgeable, friendly staff on hand to make your food shopping experience as easy and enjoyable as possible.
Headquarter in Abu Dhabi
One of the biggest Indian-owned conglomerates in the Gulf
Varied businesses operating in 15 countries spread over 3 continents
Employing more than 58,000 people from over 29 countries
Operates popular brands of retail chain stores that include the renowned Lulu chain of supermarkets, department stores, hypermarkets and now shopping malls.
Group's retail chains cater to over 500,000 customers everyday
The Group enjoys over 32% of the total retail market share within the GCC
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