Gymboree Group, Inc. is a portfolio of children's brands operating specialty retail stores with high-quality clothes and accessories for children. Our family of brands includes Gymboree, and Crazy 8.
Our Values
We believe that respect for the customer, respect for the brand, and respect for each other is at the core of everything we do.
Respect for the Customer
We are connected to our customers, we listen to them, learn and do the right thing. We are passionate about creating and curating high quality products that fit our customers’ personal tastes and lifestyles. We provide an engaging and convenient shopping experiences across all touch points.
Respect for our Brand
We deliver high caliber results and strive for excellence in everything we do. We constantly challenge ourselves to provide innovative and relevant products and environments that differentiate our brands and deliver on our brand promises.
Respect for Each Other
We are compassionate, we care about our team, our communities, and the world around us. Through collaboration, consideration, and respect, we provide each other with an environment that fosters results, personal growth, and teamwork. We actively listen and speak thoughtfully and challenge each other to do our best work.
With nearly 400 locations in over 30 countries, The Little Gym is the worldʼs premier experiential learning and physical development franchise for children ages four months through 12 years. For over 45 years, our trained instructors have nurtured happy, confident kids through a range of programs including parent/child classes, gymnastics, and dance, plus extras like camps, Parentsʼ Survival Nights and Awesome Birthday Bashes. Each week, progressively structured classes and a positive learning environment create opportunities for children to try new things and build self-confidence, all with a grin that stretches from ear to ear.
Every day at over 700 My Gyms in over 20 countries worldwide, children have loads of fun as they develop physically, cognitively, and emotionally. My Gym programs focus on growth in all three categories because we view each step of development in these areas as a “building block” toward becoming a happy, healthy, well-adjusted human being. The thrill of accomplishment from achieving a physical task builds self-esteem and confidence that carry over into all aspects of a child’s life. My Gym’s program helps children develop independence, self-discipline, social skills and even a sense of humor, all of which lead to an increased feeling of self-worth. A child who feels good about him/herself has a jump start on the path to success.
The My Gym program is the most innovative in the children’s educational fitness industry. In addition to the development of award-winning programs for children ages 6 weeks to 10 years, My Gym Enterprises has also developed financial, marketing, and administrative systems that help our franchisees every step of the way as they grow their business. MGE’s continuing support to our franchisees is unparalleled in the field of franchising.
HISTORY
The innovative My Gym concept began bouncing around in 1983 when our three founders – Yacov and Susi Sherman and Bill Caplin – collaborated to create a truly unique children’s fitness curriculum. Each having a different fitness-focused background: dance, gymnastics, and overall athletics, the trio put together a program that combined all three.
Their ultimate goal? To give kids a place to call their own – not mom’s gym, not dad’s gym – my gym.
Enter Cory Bertisch and Monique Vranesh, family friends of the Shermans. With Cory and Monique’s aid and ambition, the My Gym franchise opportunity became official in 1994 and spread strategically across the United States before expanding internationally in 2008.
#franchise #franchising #entrepreneur #fitness