Cognitive Creators is a digital consultancy that helps leaders of family offices, private equity and corporate venture funds increase ROI on their investments through proprietary digital due diligence and digital value creation services.
Fusion Marketing Group offers a suite of unique recruitment process optimization solutions designed to attract, engage and convert healthcare professionals into new hires for our clients. We focus solely on the healthcare industry and have a proven track record in consistently increasing applicants for hard to fill healthcare disciplines while improving the ROI for recruitment budgets.
Our solutions are grounded in understanding and tracking candidates’ attitudes, behaviors and actions. To begin with, in order to understand the healthcare target audience we invest in more proprietary market research than anyone else. This research tells us what drives a healthcare professional to change jobs and predicts what they are most likely to do to find a new one.
All of our recruitment marketing and candidate engagement programs are tracked through Fusion Advanced Analytics to measure every interaction with the employer’s website and every source of visitor through to the point of completed application, offer and hire.
Fusion employs a unique process for continual improvement called the Optimization Model. We look at the entire recruitment process from first touch through completed application and measure progress based upon the conversion funnel to determine areas of improvement including marketing channels, messaging, the applicant tracking system and more. This is the optimization process – continual testing and improvement.
Right now, as you read this, we may not be face to face.
We hope we can impress upon you that we nevertheless see eye to eye.
We are communicators. Founded in the wellspring of the digital era, we are agents of change, architects of the avant-garde, facilitating the connection of people and ideas across an ever widening variety of media in both the physical and virtual space.
We know that effective communication is CRITICAL to your success
... that you need to maximize the impact of every dollar
... that you would like to lose as little sleep as possible in the process.
We also know it’s all about the strength of the creative, not the size of your budget. That’s what sets you apart from the blah blah blah. Be it on screen, on-line, in print or in person, we know what it takes to create magic - to cut through the clutter and empower your audience to respond EMOTIONALLY to your message.
CLIENTS
Apple, American Airlines, AT&T, Amgen, BMW, Bombardier, Coca Cola, Cemex, Cisco, Canon, FedEx, Ford, Four Seasons, GM, HP, Hilton, Intel, IBM, Kodak, Lynda.com, Microsoft, Nike, NCL, Princess Cruises, Reuters, Sientra, Shell, The Spaceship Company, The Waldorf Astoria Collection, UPS, Vogue, Virgin Atlantic, Virgin America, Virgin Galactic and Virgin USA.
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