El Corte Inglés is a world leader in large department stores and a benchmark of Spanish distribution.
With more than 70 years' experience, the Group has maintained from the outset a policy of customer service and an ongoing concern with adapting itself to suit the tastes and needs of society.
This has led, in turn, to a policy of diversification and the creation of new business formats.
In addition to the El Corte Inglés department stores, the Group has other chains, such as Hipercor, Supercor, Sfera, Telecor, Viajes El Corte Inglés, Bricor, Óptica 2000 and Informática El Corte Inglés, among others.
Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company.
Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products.
We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work.
Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.
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