Millstone Cellars Competitors

New Belgium Brewing is a leading US premium adult beverage company, known for its iconic portfolio and Human Powered Business model. What started in a Fort Collins, CO basement in 1991, has grown into one of the most successful breweries in the country. Today, the business proudly brings brands to life like the innovative Voodoo Ranger IPA lineup, renowned Bell’s Two Hearted IPA and Oberon Ale, an award-winning wood cellar program, and innovation that pushes the category forward. At the center of everything is New Belgium’s Human Powered Business model. For more than three decades, we’ve led with the simple idea that people are at the heart of everything we do. Across all areas of our business, we consider the well-being of our coworkers, our customers, and our communities, and recognize the responsibility we all have to leave a lasting positive impact. This ethos has taken our company far. We expanded to Asheville, NC, in 2016, Daleville, VA, in 2023, and acquired Bell’s Brewery, in Kalamazoo, MI in 2021, and in 2025 took over the US production and distribution of Kirin Ichiban.

In 1986, Harpoon co- founders Rich Doyle and Dan Kenary began brewing Harpoon in Boston to share with others the joy of making—and drinking—great beer. In 2000, we added a second brewery in Windsor, VT to keep up with the demand. We are passionate about our company and our beer, and we work each day together to create great beer drinking experiences. This passion has resulted in many changes throughout the years including our most recent announcement in August of 2014 to become an employee owned company. Though many things have changed since the early days of Harpoon, most things have stayed the same. We still love brewing beer and find that we enjoy it more when shared with friends. Harpoon has over 300 employees who understand that making great beer fun can be more challenging – and more rewarding - than it seems. We do things a bit differently here; different from other companies in general and different from most of our fellow brewers. Different in this case does not mean more complex or harder to understand. Because we also believe in being simple and straightforward. We have a very short list of ‘philosophies’ that underline how we run our business: • Treat others as we would like to be treated ourselves. • Work like an owner and think like a customer. • Make great beer and revel in it or as we say to the rest of the world: Love Beer. Love Life. We love the beer we brew, and we love drinking it together. We’re looking for people who share a commitment to excellence and a sense of humor to join our growing team.

Our journey began with a 15-gallon soup kettle, a quest for better beer, and countless batches of homebrew. The passion and personality that began Bell’s continue today through our breweries and Eccentric Café. We continue to grow and evolve, dedicated to our mission; to be deeply rooted in our community, committed to the environment, and brewers of Inspired Beer. While Bell’s remains independent in many ways, we joined forces with New Belgium Brewing in early 2022.