MILIEU_STUDIO Competitors

MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and simplification of packaging. For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color. MUJI used this paper for its packaging and labels. The ensuing products are remarkably pure and fresh. In notable contrast to the prevailing over-embellished products in the marketplace, MUJI's products both won great appreciation and sent shock waves not only through Japan but across the entire world. Mujirushi Ryohin, MUJI in Japanese, translates as "no-brand quality goods." MUJI's goal is to give customers a rational satisfaction, expressed not with, "This is what I really want" but with "This will do." "This is what I really want" expresses both faint egoism and discord while "This will do" expresses conciliatory reasoning. We have been credited with being "resource-saving", "low-priced", "simple", "anonymous" and "nature-oriented". There are more than 1,000 MUJI stores around the world carrying more than 7,000 items ranging from clothing and household goods to food and even houses. But the foundation of our ideology hasn't changed since the day we were conceived; like the compass that points due North, we continue to orient ourselves to the basis and universality of daily life.

Positioned at the point where the beauty of history meets the thrill of right now, GUBI is the creative force and curator behind the world’s most extraordinary design from the 20th century onwards. Whether diving into archives or driving the designs of today, GUBI is responsible for a timeless, inventive, and intercontinental collection of furniture, lighting and interior objects that merge function with meaning, enhancing every space. As well as rediscovering and reintroducing lost treasures of design history for the present generation, GUBI collaborates with a hand-picked global roster of visionary design studios to create icons for tomorrow. Inspired by the past, always looking to the future, GUBI makes and shares stories that resonate with design lovers around the world, inspiring moments and memories to treasure. Headquartered in Copenhagen, Denmark, GUBI employs more than 100 people internationally, and collaborates with specialist manufacturers across the globe, sharing its collection with modern-design aficionados via gubi.com and retail partners around the world. Visit gubi.com/company/careers for current opportunities.

A house of makers, founded on silver in 1904.