MILD RED TRUSTEE COMPANY LIMITED Information

Mild Red is a premium New Zealand made fashion label, based in Dunedin. Founded by Donna Tulloch in 1995, originally as an avant-garde knitwear label. Today the label specialises in textural, sculptural, monochromatic knit and woven collections that are described as having a tough elegance style. With premium quality material combinations, sculptural yet timeless styles that are designed to last and combine with past and future collections. Donna is the sole designer for Mild Red, and conveying dramatic story lines and themes associated with each collection is key to her collections. Finding inspiration from architecture, art, environmental or social issues provides an enjoyable and rewarding designing process for her. She also likes to collect words, particularly words that influence and describe her unique clothing collections. Mild Red is a well respected and sought after brand in both New Zealand and Australia with continued interest from Europe. Garments are also sold at the beautiful Galerie Paris in Yokohama, Japan. All garments and accessories are proudly made in New Zealand, and has been this way since the very beginning. Donna strongly believes in supporting local leading industry professionals and artisans to produce her garments and accessories. Words from NZ Fashion Museum: Donna's big breakthrough came in 1995 with the introduction of Mild-Red, a play on Mildred, her middle name. Inspired by French designer Sonia Rykiel, who was self-taught like herself and whose work she admired, she began with a small range of knitwear that portrayed the common cardy and the woolly jumper in a more fashionable light. Strapped for cash, she bought recovery yarn (unused knitted panels) from Tamahine Knitwear which she would unpick and recycle. As demand for her knitwear grew, Donna realised she needed to expand into other items of clothing. "To give a complete story, I knew I had to do wovens to complement the knitwear. And so it remains to this day, with wovens making up 70 percent of every Mild-Red collection ...