Mike Mayfield Email & Phone Number
Manager, Digital Engagement and Automation @ Excellus BCBS
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Mike Mayfield Location
- Rochester, NY, US
Mike Mayfield Work
- 2022 -now Manager, Digital Engagement and Automation @
- 2017 -2022 Brand Development Manager @
- 2016 -2017 Product Marketing and Operations Manager @
- 2013 -2016 Consumer Marketing Manager @
- 2011 -2013 Worldwide Marketing Director, eBusiness Strategy, Social Media, and Mobile @
- 2006 -2011 Worldwide Interactive Marketing Manager, CMO Office @
- 2004 -2006 Worldwide Interactive and CRM Marketing Manager, Consumer Digital Group @
- 2002 -2004 Worldwide Direct Marketing Manager, Kodak Professional @
- 2000 -2002 Director, Internet Marketing @
- 1999 -2000 Manager of Product Marketing, Element K Journals @
- 1998 -1999 Product Marketing Manager, Element K Journals @
- 1997 -1998 Area District Manager, Automatic Data Processing @
- 1990 -1997 Account Executive @ Impco Direct Response Marketing
Mike Mayfield Education
- University of Rochester
BA (Economics)
1985-1989
Mike Mayfield Skills
- Digital Marketing
- Marketing Strategy
- Brand Management
- Email Marketing
- CRM
- Multi-channel Marketing
- Online Advertising
- Product Marketing
- Integrated Marketing
- Social Media
- Lead Generation
- Web Marketing
- Mobile Marketing
- Strategy
- Marketing Management
- Marketing
- B2B
- Advertising
- Strategic Planning
- Online Marketing
- Multichannel Marketing
- Product Management
- E-commerce
- Analytics
- Social Media Marketing
- Customer Insight
- SEM
- Brand Building
- Cross-functional Team Leadership
- Management
- Marketing Communications
- E-business
- eBusiness
- Customer Relationship Management (CRM)
- Direct Marketing
- Lead Management
- Positioning
- Presentation Skills
- Planning
- Printing
- Relationship Marketing
- Sales
- Net
- Customer Retention
- Wood
- Market Research
- Payroll Processing
- ROMI
- Telemarketing
- Acp
- Adoption
- Social Marketing
- Cross Functional Team Leadership
- Segmentation
- Direct Mail
- Search
- Display Advertising
- Design
- Consumer Products
- Resume
- Journals
- Consumer Marketing
- Keys
- Transformations
- Kodak
- Public Speaking
- Sales Growth
- Market Intelligence
- Retention Programs
- Messaging
- Relationship Management
- Production Managers
- Data Processing
- Branding
- Developers
- Loyalty Programs
- Policy
- Customer Service
- Customer Acquisition
- Photographers
- Partnerships
- Offers
- Campaigns
- Promotional
- Brand Marketing
- Global Strategy
- Management System
- Fulfillment Services
- Accountability
- Marketing Mix
- Communication
- Customer Relationship Management
- Sales Management
- Operations
- Commercial Products
- Customer Loyalty
- Value Propositions
- Bindery
- Governance
- Newsletters
- Presentations
- E Commerce
- E Business
- Database Marketing
- Food
- Product Communication
- Materials
- Components
- Interactive Marketing
- Viral Marketing
- Direct Response
- Collateral
- JavaScript
- Creative Direction
- Multi Channel Marketing
- Customer Engagement
- Prospect
- Lists
- Sponsorship
- DBMS
Mike Mayfield Summary
- Mike Mayfield, based in Rochester, NY, US, is currently a Manager, Digital Engagement and Automation at Excellus BCBS. Mike Mayfield brings experience from previous roles at Xerox, Getinge North America, Excellus BCBS and Eastman Kodak. Mike Mayfield holds a 1985 - 1989 BA in Economics @ University of Rochester. With a robust skill set that includes Digital Marketing, Marketing Strategy, Brand Management, Email Marketing, CRM and more. Mike Mayfield has 4 emails and 1 mobile phone numbers on RocketReach.
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