Mike Hegener Email & Phone Number
Associate Director - CX and UX Research, Global Market Research at General Motors @ General Motors
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Mike Hegener Location
- Detroit, MI, US
Mike Hegener Work
- Associate Director - CX and UX Research, Global Market Research at General Motors @ (November 2019 - Present)
- Associate Director - Global Product Research @ (August 2017 - November 2019)
- Various Roles in Market Research, Field Sales, Service Programs, Sales Promotions, and Call Centers @ (June 1991 - January 2003)
- Associate Director - Global Analytics and Marketing Effectiveness @ (July 2011 - November 2019)
- Associate Director - U.S. Brand Research @ (October 2009 - June 2011)
- Associate Director, Brand and Advertising Research @ (December 2007 - February 2010)
- Manager - New Methods and Consumer Science @ (January 2003 - November 2007)
Mike Hegener Education
- Cornell University
Executive Leadership Certificate (Performance Leadership Certificate)
2021-2022 - Wayne State University
MBA (Marketing)
1997-2000
Mike Hegener Skills
- Team Building
- Creativity and Innovation
- Advertising Research
- Segmentation
- Quantitative Research
- Qualitative Research
- Brand Tracking
- Consumer Insights
- Market Research
- Copy Testing
- Focus Groups
- Brand Equity
- Primary Research
- Customer Insight
- Marketing Research
- Market Analysis
- Product Innovation
- Competitive Analysis
- Strategy
- CRM
- Marketing
- Marketing Strategy
- Digital Marketing
- Strategic Planning
- Cross-functional Team Leadership
- Advertising
- Cross Functional Team Leadership
- Research
Mike Hegener Summary
- Mike Hegener, based in Detroit, MI, US, is currently a Associate Director - CX and UX Research, Global Market Research at General Motors at General Motors. Mike Hegener brings experience from previous roles at General Motors. Mike Hegener holds a 2021 - 2022 Executive Leadership Certificate in Performance Leadership Certificate @ Cornell University. With a robust skill set that includes Team Building, Creativity and Innovation, Advertising Research, Segmentation, Quantitative Research and more. Mike Hegener has 2 emails and 1 mobile phone numbers on RocketReach.
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