Mike Hegener Email & Phone Number
Associate Director - CX Research and Insights, Global Market Research at General Motors @ General Motors
Mike Hegener's Location
Detroit, MI, US
Mike Hegener's Work
- Associate Director - CX Research and Insights, Global Market Research at General Motors @ General Motors
- Associate Director - Voice of the Customer Research, Global Product Research @ General Motors
- Associate Director - Global Analytics and Marketing Effectiveness @ General Motors
- Assistant Director - Brand Research @ General Motors
- Assistant Director, Brand And Advertising Research @ General Motors
- Manager - New Methods and Consumer Science @ General Motors
- Various Roles in Market Research, Field Sales, Service Programs, Sales Promotions, and Call Centers @ General Motors
Mike Hegener's Education
- Cornell University
Executive Leadership Certificate, Performance Leadership Certificate
2021 - 2022 - Wayne State University
MBA (Marketing)
1997 - 2000
Mike Hegener's Skills
- Advertising Research
- Segmentation
- Quantitative Research
- Qualitative Research
- Brand Tracking
- Consumer Insights
- Market Research
- Copy Testing
- Focus Groups
- Brand Equity
Mike Hegener's Summary
Mike Hegener, based in Detroit, MI, US, is currently a Associate Director - CX Research and Insights, Global Market Research at General Motors at General Motors, bringing experience from previous roles at General Motors. Mike Hegener holds a 2021 - 2022 Executive Leadership Certificate, Performance Leadership Certificate @ Cornell University. With a robust skill set that includes Advertising Research, Segmentation, Quantitative Research, Qualitative Research, Brand Tracking and more, Mike Hegener contributes valuable insights to the industry. Mike Hegener has 1 email on RocketReach.
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