2011 -2016 Senior Director, Global Strategic Insights and Analytics, Best Practices Leader @
2006 -2010 Consumer and Market Knowledge Associate Director, Gillette Western Europe @
1999 -2006 Associate Director - Blades and Razors Global Business Management @
1993 -1998 Research Manager - International Business Management Group @
1992 -1993 Senior Research Executive - Ri World Service @ Research International
1990 -1992 Research Supervisor @ Backer Spielvogel Bates Worldwide Advertising
Mike Demas Education
Columbia College
Bachelor of Arts
Mike Demas Skills
Brand Equity
Consumer Insights
FMCG
Segmentation
Product Development
Market Analysis
Marketing Research
Consumer Behavior
Strategic Planning
Business Strategy
New Business Development
Competitive Analysis
Consumer Products
Market Research
Competitive Intelligence
Strategy Development
Qualitative Research
Product Innovation
Quantitative Research
International Business
Data Analysis
People Management
Insight Generation
Global Research
Advertising Research
Copy Testing
Best Practices
Customer Insight
Strategy
Marketing Strategy
Marketing
Consumer Behaviour
Global Marketing
Product Management
Product Launch
Consumer Insight
Forecasting
Shopper Marketing
International Marketing
Leadership
Pricing
Business Development
Brand Architecture
Business Insights
Brand Management
Analytics
Cross-functional Team Leadership
Marketing Management
Strategic Thinking
Analysis
Consumer
Backgrounds
Pipelines
Asia
Preferred Supplier
Leading Organizational Change
Pacific
Microsoft Word
New York
Client Side
R
STAR
Business Expansion
R&d
Market Structure
Rate
Cross Functional Team Leadership
Eastern Europe
Launches
Switzerland
Driving
Influencer Marketing
Pain Management
Market
Consumer Goods
Patient
Governance
Sales
OTC
Delivery
Market Share
Shares
Structure
Paper
In Store Marketing
Advertising
Global Sales
Culture
Turbo
Boston
Bundling
Reporting
Healthy Eating
Social Media
Skin Care
Summa Cum Laude
Outlook
Sustainability
Budget Management
Sun Care
Psychology
Equities
Fusion
Shape
Parker
Net
Transform
Phi Beta Kappa
Europe
Travel
Catalyst
Gsi
Batteries
Upstream
Personal Care
Middle East
Marketplace
Blades
End to End
Beauty Industry
International Business Management
Robust
Vegetarian
Claim
ROI Optimization
Deployed
Directing
Campaigns
Coaching
Centricity
Nature
Early Stage
Social Influence
Fortune 500
HTTPS
History
Consumer Healthcare
Marketing Mix
Downstream Oil and Gas
Africa
Return on Investment
International Sales
Latin America
Strategic Insights
Essentials
Customer Service
Packaging
Integration
Consulting
Preps
Design
Budgets
Disposables
Western Europe
Emerging Markets
LinkedIn
Geneva
P&g
Commercial Real Estate
Stationery
Stewardship
Training
Cultural Heritage
Art History
Embedding
Profit
Research
Management
Female
Transformational
Branding
Strategic Leadership
Build Relationships
Portfolio
Mike Demas Summary
Mike Demas, based in Burlington, MA, US, is currently a Consumer Insights Senior Director, Keurig Appliances and Coffee Brands at Keurig Dr Pepper Inc.. Mike Demas brings experience from previous roles at Keurig Dr Pepper Inc., Johnson & Johnson and Procter & Gamble. Mike Demas holds a Bachelor of Arts @ Columbia College. With a robust skill set that includes Brand Equity, Consumer Insights, FMCG, Segmentation, Product Development and more. Mike Demas has 2 emails on RocketReach.
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