Mika Sarimo Email
CEO @ Pelago Bicycles
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Mika Sarimo Location
- Finland
Mika Sarimo Work
- CEO @ (December 2025 - Present)
- CEO, Founder @ Trailbutler/Sarimo Ventures (April 2015 - Present)
- Head Of Marketing Operations and acting CMO @ (October 2018 - November 2025)
- Client Partner @ (May 2018 - January 2022)
- CEO, Founder @ Wise & Sally, www.wiseandsally.com (April 2015 - April 2018)
- SVP, Head of Products and Brands, Confectionery business area @ (April 2014 - November 2014)
- SVP, Head of Confectionery Business, Fazer Brands @ (January 2013 - March 2014)
- VP, Marketing and Product Development, Bakery and Confectionery business area @ (December 2011 - December 2012)
- CEO, Senior Marketing Advisor, MC Finland @ Marketing Clinic (January 2010 - December 2011)
- CEO, Partner @ Bob Helsinki (August 2005 - January 2010)
- CEO @ Viherjuuri/Evia (September 2003 - August 2005)
- Area Sales Director, SW Mediterrian and South Africa @ (September 2001 - July 2003)
- Director, Consumer Marketing Communications and Sponsoring @ (December 1998 - August 2001)
Mika Sarimo Education
- Hyper Island
Digital Strategy
2016-2016 - IMD
Navigator program (Organizational Leadership)
2013-2014 - Institute of Marketing, Helsinki
MKT (MJD (Marketing Management), Marketing)
1991-1994 - Lahti Business College
Vocational Qualification in Business and Administration
1988-1990 - KSAK Oy
Certified Mountain biking & Wilderness guide
2023
Mika Sarimo Skills
- Advertising
- B2B
- Brand Architecture
- Brand Development
- Brand Management
- Business Development
- Business Planning
- Business Strategy
- Change Management
- Creative Direction
- Customer Insight
- Digital Marketing
- Digital Media
- Digital Strategy
- Entrepreneurship
- FMCG
- Food
- Food Industry
- Integrated Marketing
- International Marketing
- Management
- Management Consulting
- Market Planning
- Marketing
- Marketing Communications
- Marketing Management
- Marketing Research
- Marketing Strategy
- New Business Development
- Online Advertising
- Online Marketing
- Packaging
- Product Development
- Product Management
- Product Marketing
- Sales
- Social Media
- Strategic Planning
- Strategy
- Trade Marketing
- Public Speaking
- Customer Service
Mika Sarimo Summary
- Mika Sarimo, based in Finland, is currently a CEO at Pelago Bicycles. Mika Sarimo brings experience from previous roles at Trailbutler/Sarimo Ventures, HMD Global, Hyper Island and Wise & Sally, www.wiseandsally.com. Mika Sarimo holds a 2016 - 2016 Digital Strategy @ Hyper Island. With a robust skill set that includes Advertising, B2B, Brand Architecture, Brand Development, Brand Management and more. Mika Sarimo has 1 emails on RocketReach.
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