miggins Information

Miggins is a comprehensive insight platform that simulates how real consumers read, interpret, and respond to investment communications — before they’re published. Using AI-powered consumer insight and regulatory intelligence, Miggins helps UK financial services firms design, test, and refine client communications that people can genuinely understand and trust. Miggins identifies confusion, jargon, and risk misunderstanding, and recommends improvements while automatically checking alignment with FCA rules, Consumer Duty (consumer understanding), and relevant industry guidance and best practice. Three integrated modules 1. Investor Panel: AI-led testing shows how different investor types interpret language, risk, and product messaging — evidencing comprehension, sentiment, and behavioural response. 2. Compliance Module: Applies regulatory intelligence to assess clarity, Consumer Duty alignment, financial promotion risk, and audit readiness across communications. 3. Enhancements Module: Uses AI to optimise and refine content based on consumer insight and regulatory expectations — improving clarity, engagement, and trust. Outputs in minutes: Dashboards, heatmaps, and board-ready reports with prioritised recommendations, plus an audit trail to support approvers and internal audit. If you’re responsible for product governance, distribution, marketing or compliance, then Miggins helps you move from “it looks clear” to evidence.