Midpoint Creative Information

We Visually Create and Communicate Brands! While creative design is at the core of everything we do, the reason for our work is to add value to your Brand. What we create must have the desired effect in practical use. It’s not enough to just look good, our work also must work for our clients. Our aim is to provide our clients with design solutions that best fit them, that work best for them, that strip away all clutter and conveys their Brand in a way that is meaningful and memorable. To ensure we are equipped with the right information and understand clearly what is needed, there are some foundations that need to be built first. These are crucial for any effective work so we like to be thorough and can offer the following … BRAND DISCOVERY Staff & Management Workshops Customer Focus Groups Online Surveys Face to Face Surveys Online Market Research Brand Identity Audit Communications Audit BRAND NAMING A good Brand Name needs to be ... Easy to remember Easy to communicate Easy to read and pronounce Not too long Not too descriptive Available to use Our naming process will help meet all these criteria. TAGLINE DEVELOPMENT A strong tagline will communicate the values, benefits and features of your product/service in just a few words. Coming up with the best result takes a lot of work, it must... Encapsulate values and benefits Sum up what the product/service does Work as an advertising message Communicate you core business Be meaningful and truthful Because we are objective outsiders to your business, we can devise an authentic tagline with meaning. CREATIVE DESIGN Marketing Material Print Collateral Signage Advertsing Online Graphics Packaging BRAND COMMUNICATIONS Advertising Campaigns New Product Promotions Seasonal Offers/Promotions In-House Marketing Online Activity