MICHI believes in Fueling Female Confidence and is a pioneer of change in women’s sportswear by offering high performance and luxurious high-end fashion sportswear apparel. As the original innovator of edgy mesh insert and multi-strap sports bras, micromesh paneled performance leggings, and activewear cut-outs, MICHI’s classy fashion forward pieces are an ode to superheroines. The collections are designed to empower women to perform to their highest athletic ability. The utilitarian active lifestyle brand was created in New York in 2010 by founder and creative director, Michelle Watson and is now based in Toronto, with all manufacturing in Canada. Garments are constructed from silky soft, breathable, moisture wicking and durable top performance fabrics yielding from both Italy and Switzerland. Each style line, cut-out and mesh insert flatters and fits the body to be supportive yet comfortable with a natural feel. We dress the woman who wants to be different and stand out from the crowd. MICHI is designed for the woman who doesn't want to look like everyone else during her workout, but requires high performance clothing so she can perform to the best of her ability. She wants to feel confident and empowered during her workout. Whether she is getting into character for a dance class, harnessing her inner warrior to feel powerful for boxing, intending to feel unconstrained yet secure for yoga, or aspiring to embody an Olympian during a run or spin class, MICHI is the brand she turns to. Outside the gym, the MICHI woman doesn't want to look like she’s wearing traditional gymwear but instead wants to look chic and pulled together in order to feel comfortable yet confident during her everyday activities.
| Website | http://www.michiny.com |
| Revenue | $6 million |
| Employees | 140 (15 on RocketReach) |
| Founded | 2010 |
| Phone | +1 201-941-1889 |
| Fax | (212) 752-9595 |
| Industry | Design, Manufacturing General, Manufacturing |
| Web Rank | 2 Million |
| Keywords | Sports Apparel, Sports Bras, High-End Sportswear, Luxury Sportswear, Fashion Sportswear, Performance Apparel, High Performance Apparel, Premium Sportswear, Athletic Apparel, Luxury Activewear, Activewear, Fitness Apparel, Workout Clothes, Running Apparel, Yoga Apparel |
| Competitors | Nordstrom, lululemon Mall of America Experiential, Banana Repulic, Alo Yoga, Fabletics, Gymshark, Beyond Yoga, Sweaty Betty, prAna, Manduka +32 more (view full list) |
| SIC | SIC Code 233 Companies, SIC Code 23 Companies |
| NAICS | NAICS Code 315 Companies, NAICS Code 31524 Companies, NAICS Code 3152 Companies, NAICS Code 315240 Companies, NAICS Code 31 Companies |
Looking for a particular MICHI employee's phone or email?
The MICHI annual revenue was $6 million in 2026.
Michi Watson is the Creative Director and Founder of MICHI.
15 people are employed at MICHI.
The NAICS codes for MICHI are [315, 31524, 3152, 315240, 31].
The SIC codes for MICHI are [233, 23].