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Michelle Wu Location
Shanghai, China
Michelle Wu Work
Head of Digital Business and Brand Strategy Greater China @ (March 2024 - Present)
Head of Digital Business @ (April 2021 - March 2024)
Senior Ecommerce Manager @ (June 2017 - April 2021)
Ecommerce Marketing Manager @ (April 2016 - May 2017)
Management Trainee @ (July 2012 - March 2016)
Michelle Wu Education
Shanghai International Studies University
Bachelor of Arts (BA) (Journalism (English))
2008-2012
Michelle Wu Skills
Advertising
Brand Development
Brand Management
Business Strategy
Consumer Insight
Customer Insight
FMCG
Integrated Marketing
Marketing
Marketing Communications
Marketing Management
Marketing Strategy
Retail
Trade Marketing
客户关系管理
快消
电商
购物者营销
Product Launch
Photoshop
Social Media
Budget Process
Marketing Operations
Online Marketing
Strategy
Agency Relationship Management
Product Marketing
Creative Briefs
Microsoft Excel
Multi Channel Marketing
Marketing Mix Modeling
Leadership
New Business Development
Microsoft Word
Customer Service
Online Communities
Product/service Development
Customer Retention
Management Consulting
Sales
PowerPoint
Segmentation
Management
CRM
Michelle Wu Summary
Michelle Wu, based in Shanghai, China, is currently a Head of Digital Business and Brand Strategy Greater China at Bottega Veneta. Michelle Wu brings experience from previous roles at Bottega Veneta, The Estée Lauder Companies Inc., The Hershey Company and Unilever. Michelle Wu holds a 2008 - 2012 Bachelor of Arts (BA) in Journalism (English) @ Shanghai International Studies University. With a robust skill set that includes Advertising, Brand Development, Brand Management, Business Strategy, Consumer Insight and more. Michelle Wu has 4 emails and 8 mobile phone numbers on RocketReach.
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