Head of Digital Business and Brand Strategy Greater China @ Bottega Veneta
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Michelle Wu Location
Shanghai, China
Michelle Wu Work
2024 -
now Head of Digital Business and Brand Strategy Greater China @
2021 -
2024 Head of Digital Business @
2017 -
2021 Senior Ecommerce Manager @
2016 -
2017 Ecommerce Marketing Manager @
2012 -
2016 Management Trainee @
Michelle Wu Education
Shanghai International Studies University 2008
-
2012
Michelle Wu Skills
Product Launch
Integrated Marketing
Photoshop
Social Media
Budget Process
Marketing Operations
Online Marketing
Marketing Management
Strategy
Advertising
Retail
Business Strategy
Agency Relationship Management
Customer Insight
Product Marketing
Creative Briefs
Trade Marketing
Microsoft Excel
Multi Channel Marketing
Marketing Communications
Brand Development
Marketing Mix Modeling
Brand Management
Leadership
New Business Development
Marketing Strategy
FMCG
Microsoft Word
Customer Service
Online Communities
Product/service Development
Marketing
Customer Retention
Management Consulting
Sales
PowerPoint
Segmentation
Consumer Insight
购物者营销
客户关系管理
Management
CRM
Michelle Wu Summary
Michelle Wu, based in Shanghai, China, is currently a Head of Digital Business and Brand Strategy Greater China at Bottega Veneta. Michelle Wu brings experience from previous roles at Bottega Veneta, The Estée Lauder Companies Inc., The Hershey Company and Unilever. Michelle Wu holds a 2008 - 2012 Shanghai International Studies University. With a robust skill set that includes Product Launch, Integrated Marketing, Photoshop, Social Media, Budget Process and more. Michelle Wu has 4 emails on RocketReach.
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