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Michelle Wu Location
Shanghai, China
Michelle Wu Work
Head of Digital Business and Brand Strategy Greater China @ (March 2024 - Present)
Head of Digital Business @ (April 2021 - March 2024)
Senior Ecommerce Manager @ (June 2017 - April 2021)
Ecommerce Marketing Manager @ (April 2016 - May 2017)
Management Trainee @ (July 2012 - March 2016)
Michelle Wu Education
Shanghai International Studies University 2008-2012
Michelle Wu Skills
Product Launch
Integrated Marketing
Photoshop
Social Media
Budget Process
Marketing Operations
Online Marketing
Marketing Management
Strategy
Advertising
Retail
Business Strategy
Agency Relationship Management
Customer Insight
Product Marketing
Creative Briefs
Trade Marketing
Microsoft Excel
Multi Channel Marketing
Marketing Communications
Brand Development
Marketing Mix Modeling
Brand Management
Leadership
New Business Development
Marketing Strategy
FMCG
Microsoft Word
Customer Service
Online Communities
Product/service Development
Marketing
Customer Retention
Management Consulting
Sales
PowerPoint
Segmentation
Consumer Insight
购物者营销
客户关系管理
Management
CRM
Michelle Wu Summary
Michelle Wu, based in Shanghai, China, is currently a Head of Digital Business and Brand Strategy Greater China at Bottega Veneta. Michelle Wu brings experience from previous roles at Bottega Veneta, The Estée Lauder Companies Inc., The Hershey Company and Unilever. Michelle Wu holds a 2008 - 2012 Shanghai International Studies University. With a robust skill set that includes Product Launch, Integrated Marketing, Photoshop, Social Media, Budget Process and more. Michelle Wu has 4 emails and 8 mobile phone numbers on RocketReach.
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