2023 -2024 General Manager Product Marketing (Global) - Regions, Packaging and ecosystem @
2021 -2023 General Manager Global Product Marketing - Employer platforms @
2019 -2021 General Manager Global Product Marketing - Business Products @
2017 -2019 Head of Marketing - Coles Own Brand @ Coles Group
2016 -2017 Head of Marketing - Financial Services, Flybuys (loyalty), Ecommerce and Digital @ Coles Group
2015 -2016 Head of Digital Marketing, ecommerce and content @ Coles Group
2013 -2015 Senior Marketing Manager - Coles Online (ecommerce) @ Coles Group
2012 -2013 Senior Marketing Manager - Corporate and Commercial Digital @
2011 -2012 Senior Marketing Manager, Small Business Marketing @
2007 -2011 Senior Marketing Manager Credit Cards and Personal Loans @
Michelle Webb Education
Monash
Masters (Marketing)
Deakin University
Bachelor of Commerce, Bachelor of Arts (Marketing and Public Relations)
Michelle Webb Skills
Direct Marketing
Digital Marketing
Marketing Strategy
Digital Strategy
Segmentation
Online Marketing
CRM
Multi-channel Marketing
Marketing
Social Media Marketing
Online Advertising
Customer Acquisition
Campaign Management
PPC
B2B Marketing
Email Marketing
Market Planning
Digital Media
Database Marketing
Marketing Management
Product Development
Customer Retention
Product Marketing
B2C marketing
Relationship Marketing
Thought Leadership
B2B Marketing Strategy
Consumer Marketing
Corporate Social Media
Small Business Marketing
Social Selling
Lead Generation
Management
Sales
Multi Channel Marketing
Customer Relationship Management
Michelle Webb Summary
Michelle Webb, based in Australia, is currently a Chief Marketing Officer - Wesfarmers OneDigital at Wesfarmers OneDigital. Michelle Webb brings experience from previous roles at Xero and Coles Group. Michelle Webb holds a Masters in Marketing @ Monash. With a robust skill set that includes Direct Marketing, Digital Marketing, Marketing Strategy, Digital Strategy, Segmentation and more. Michelle Webb has 1 emails on RocketReach.
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