Michelle McCormack Information

Refresh your marketing with strategies that work. We work with you to drive results for brands leveraging traditional marketing and Web3. Our expertise spans strategy, production, creative direction, and partnerships. Our track record? We helped launch Uber and Instacart into regional markets, boosted Live Nation’s concert traffic, and produced city-wide events. Since 2017, Street has been heavily involved in the crypto space. We are known for creating Fierce Models NFTs, a generative NFT collection that is considered one of the pioneering collections in 2021. All 10,000 NFTs wore sold and since then, we have been invited to speak, as thought leaders, at prestigious crypto conferences including VeeCon, NFTNYC, NFTLondon, and ETH Denver. Saucony is an official partner of Fierce NFT collection. 100 of the 10,000 NFTs have Saucony sneakers draped around their neck. This partnership marks one of the first times a global fashion brand ventured into the Web3 space. We also innovate in-house with Secret Boston Media, an influential community that spans across social media, website, email list, and brand ambassadors. Global brands like Uber, Red Bull, Sam Adams, Budweiser, Live Nation, and Converse are just a few that partner with us. We also founded Casting Coin, a two-sided marketplace where brands can book models, photographers, and makeup artists directly. We successfully raised a seed-round, secured a US Trademark, and built a stellar team of advisors from Barneys NY, Fenty, and Yale. All creative direction and execution was done in house. Clients include Estée Lauder, Clinique, and Masterclass.