Michelle Lira Email & Phone Number
Global Client Director @ dentsu B2B
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Michelle Lira Location
- London, GB
Michelle Lira Work
- Global Client Director @ (January 2022 - Present)
- UK and Europe B2B Lead @ (April 2021 - January 2022)
- UK and Europe B2B Director @ (August 2018 - April 2021)
- EMEA Director @ (May 2018 - August 2018)
- International Account Director @ (August 2016 - May 2018)
- Global Strategy and Digital Supervisor @ (February 2015 - August 2016)
- President of the Board of Directors @ Metro NY Chapter of the US National Committee for UN Women (May 2010 - May 2016)
- Freelancer @ Freelance (October 2011 - February 2016)
- Digital Connections Planner @ (July 2013 - November 2014)
- Senior Digital Media Planner @ (March 2012 - August 2013)
- Media Planner @ (January 2012 - February 2012)
- Digital Media Planner @ (October 2011 - January 2012)
- Online Marketing Manager @ (June 2011 - October 2011)
- Digital Account Strategist @ Morpheus Media (May 2010 - April 2011)
- Associate Digital Account Strategist @ Morpheus Media (May 2008 - May 2010)
- Showroom Assistant @ Findings, Inc (January 2007 - March 2008)
Michelle Lira Education
- University of Illinois Urbana-Champaign
Consumer and Textile Marketing; Concentration in Consumer Behavior Economics
2003-2006 - American InterContinental University
Study Abroad (Fashion Styling, Trend Forecasting)
2005-2005
Michelle Lira Skills
- Strategy to Execution
- Optimization
- Performance Testing
- Performance Reporting
- Key Performance Indicators
- Briefs
- Marketing Operations
- B2B Marketing Strategy
- Digital Innovation
- Global Client Management
- Search Advertising
- Social Media Marketing
- Key Client Relationships
- Account Management
- Funnel Optimization
- Customer Journey Mapping
- Business-to-Business (B2B)
- Digital Channels
- Media Strategy
- Business Metrics
- Market Analysis
- Lead Generation
- Team Management
- Project Management
- comScore
- Brand Awareness
- Content Marketing
- Quantcast
- YouTube
- Facebook Marketing
- Twitter Marketing
- Mobile Advertising
- Google Adwords
- Google Analytics
- Yahoo Search Marketing
- Market Research
- Online Marketing
- Blogging
- Advertising
- Digital Strategy
- Mobile Marketing
- Social Media
- SEM
- Nielsen AdRelevance
- Nielsen @plan
- DFA
- Constant Contact
- StumbleUpon
- StumbleUpon Paid Discovery
- DART for Advertisers
- Product Marketing
- Client Relations Skills
- Manage Client Relationships
- Media Tools
- Kantar
- Digital Marketing
- Google Ad Planner
- Event Planning
- Event Management
- Video Advertising
- Media Buying
- Digital Media
- Media Planning
- Customer Relationship Management (CRM)
- Eloqua
- Marketing Automation
- Omniture
- Strategy
- Marketing
- Analytical Skills
- Budget Management
- Marketing Effectiveness
- Marketing Mix Modeling
- Customer Relationship Management Crm
- Directors
- Influencer Marketing
- Customer Relationship Management
Michelle Lira Summary
- Michelle Lira, based in London, GB, is currently a Global Client Director at dentsu B2B. Michelle Lira brings experience from previous roles at Starcom and PHD. Michelle Lira holds a 2003 - 2006 Consumer and Textile Marketing; Concentration in Consumer Behavior Economics @ University of Illinois Urbana-Champaign. With a robust skill set that includes Strategy to Execution, Optimization, Performance Testing, Performance Reporting, Key Performance Indicators and more. Michelle Lira has 4 emails on RocketReach.
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